Apple Silicon: The Masterstroke in Apple's AI Strategy

Discover how Apple Silicon revolutionized AI PCs with unmatched performance, seamless ecosystem integration, and cutting-edge innovation, redefining computing.

In 1983, a group of bald men sat in a hall as a woman dressed in red shorts and a white tank top swung a hammer like a hammer thrower, smashing it into a screen in front of everyone.

In 1984, this scene was reenacted in front of tens of millions of people, with the word “Mac” on the woman’s tank top standing out prominently.

This iconic ad announced the birth of the world’s first personal computer with a graphical user interface: the Macintosh.

Unlike Microsoft’s open computer systems, the Macintosh pioneered the concept of a closed system, tightly integrating hardware and software with no room for modification.

Steve Jobs strictly forbade the Macintosh operating system from being used on any other company’s hardware. He couldn’t stand the idea of his meticulously designed Apple software running on subpar hardware—even the thought of it made his skin crawl.

Jobs’ obsession with the seamless integration of hardware and software was the polar opposite of Microsoft’s approach. The latter quickly captured half of the personal computer market by licensing Windows to various hardware manufacturers.

However, Jobs’ “obsession” became the cornerstone of Apple’s product philosophy, laying the foundation for today’s Apple Silicon-powered ecosystem. This ecosystem is poised for a PC resurgence, brewing for 40 years, to unfold today.